Interesting Website

Hi All

Sue has found this really interesting blog post http://etsypreneur.com/etsy-as-your-door-to-a-connected-future/ and it's also a really good site to follow for Etsy tips and helpful information!

Enjoy
Thanks Sue

Caroline

Blogging Pt III: 12 Steps to More Traffic on Your Blog

This is the third and final part of the blogging series by Ruth from Nice Day Designs, these pieces were originally posted on her website and were republished here with permission. This installment is about increasing your traffic, make sure to follow the links to read part 1, blogging basics, and part 2, blog design.

I don't claim to be an expert in getting traffic to my site, to be honest it's probably the thing I'm weakest at. But I've made lots of mistakes along the way which means I've learned loads too. Here are some tips that I picked up:

1. Use Your Tags:
When writing a post make sure to use your tags, it will help people who are searching on Google. On blogger there isn't a categories option but I used tags as a way of making easily defined topics, each of my posts uses one of my 12 set tags. Try to think about your article and how a reader might describe it if they were trying to find it.

2. Share on Facebook and Twitter:
Make sure you share all of your new blog posts on your social networking sites. My facebook business page has been a massive help to my business and my website, it is a large source of my daily traffic. Some people prefer to comment on fb or Twitter on your posts rather than comment on your site, make sure to engage in these comments. I also like to share specific links with other users if their conversation is relevant to one of my older posts. For example if people are talking about good films they have watched recently I might comment with a link to a review I wrote. Be careful not to do this too much or in a spammy way, only post it if you genuinely think people will be interested.

3. Join Pinterest:
Pinterest is an amazing site where people 'pin' or bookmark images from sites, and create virtual mood boards that are catagorised by topic. It has been great for bringing new traffic to my site, from other members pinning my posts. I also pin some of my own posts too, like this series on blogging and other crafty how-to's. I will be doing an in depth post on the ins and outs of Pinterest in the next two weeks for those of you unfamiliar with the site.

4. Ditch Your Networked Blogs Feed:
I used to use Networked blogs as an automatic feed for my Facebook page, and I thought it was great as I didn't have to manually post the link. But I noticed that Facebook has started to group topics in the news feed, so all posts from Networked Blogs would come up as one single update. This means that if 10 people that I follow were using this tool had new blog posts in the same day I would just see one update in my news feed, something that could be easily missed. To avoid this just uninstall the tool, and go back to manually linking from your Facebook.

5. Guest Post on Other Blogs:
A great way of reaching a new audience is to do guest posts on other blogs. Lots of people that have never heard of you before will be able to see your site. I really enjoy writing for Etsy Ireland, and last year I was thrilled to guest on my favourite blog Lupin.

6. Add an RSS Option:
To be honest I've never used RSS, and didn't know what it was until recently, so I didn't pay any attention to it. But other people use it to follow blogs and find out about new updates, so you need to add the option to your site. Blogger have a gadget which you can add to the sidebar. I noticed that Wordpress sites have welcome box that can be added to each post with invites people to follow via RSS. I tried to get a posh one online but it wouldn't work, so I just added a basic text one. A simple bit of text can be added to the body of each of your posts by going to Settings-Posts and Comments- Post Template, in there just enter your html for your RSS welcome message.

(Note: I created my html by going to New Post, typing in 'Did you find this post helpful or interesting? To follow my other posts here is my RSS feed'. I changed the background colour to blue, and changed the text colour to white to make it stand out. I then highlighted RSS and added the link to my RSS feed. I then switched to html view and copied this text over to the Post Template. Here is the code you will need for the atom feed, just make sure to replace your own address in the text)
 http://blogname.blogspot.com/feeds/posts/default
(Also note that RSS feeds do not work for Google Chrome)


7. Do Featured Posts:
I regularly do posts based on a theme usually around something that is trendy at the moment, like beards, alternative weddings, or tattoos. I usually feature lots of images from Etsy shops or crafty how-to's. I make sure to link to these shops, and then I let them know via a convo to their Etsy shop. I normally say that there is no need to reply but a comment on the blog or sharing on the fb or Twiiter would be greatly appreciated. I prefer to do these posts than make treasuries on Etsy, as I think they get seen by more people. They also help traffic to the site as people will find them in Google searches, I still get lots of traffic from my post about weddings.

8. Host a Giveaway:
I haven't done a giveaway in ages but it really helped me at the start to get some followers. Make it a condition of entry to become a follower, and give bonus entries for sharing on Facebook or Twitter. If your prize is from your Etsy shop make sure to post it on Etsy Giveaways to let people know about it. Or alternatively you could host another persons goods as a guest giveaway, Ruby Clover did this with great success, and even hosted one of my own giveaways many moons ago.

9. Add Your URL to Your Email:
It's such a simple thing but lots of people forget to do it. Create an email signature with links to your site and your shops. Also when ever you send a convo  on Etsy make sure to have a link to your website, fb and Twitter, it's annoying that you have to type it out each time, but it's worth the effort. Here is a great article on creating an email signature.

10. Business Cards:
If you are blogging for your business make sure you have a card, or even if it's a personal site it might be fun to have cards too. I hate when I meet bloggers in real life and we have a great nerd chat about blogs and neither of us have cards on us. Even though I have my flyer that I use for work with all my details on it, I still get Moo cards printed just so I can always have my business cards handy in my key ring. I also enclose my flyer in every online sale, and in the bag with every real life sale, you never know who will hang on to that info or pass it on to someone else.

11. Add Share Buttons:
Make sure to have share buttons on your posts, both Wordpress and Blogger have options for this, so there is no excuse not to have them. You want to make sharing your posts as easy as possible for readers.  To add the tool on blogger go to Template, and click the middle box that says Blog Posts, and you will see the option there. I also added a Pin It button to all of my posts since I became a Pinterest addict. This is a little bit of code I grabbed from the site and added below my RSS signature, so that it comes up in each post.

12. Use Images:
I talked about using images before and how important they are in breaking up the space and making your blog look prettier. But images are also great for searches too, a lot of people do Google searches through images instead of text. Getty Images is a good source of free images if you don't have your own graphic or photo. Always make sure to link back if you are using somebody else's image.

I hope this series has helped you all, I mostly did it for fun, and I must say I learned loads while researching it. If you have any more tips please leave them in the comments section, I certainly don't claim to know it all, and I'm always hungry for more information, so please share!

Helpful Links:
21 tips to increase blog traffic
25 tips for blogging
Creating an email signature
Hosting a blog giveaway

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Blogging Part Two: 10 Steps to Design

This is Part II of my blogging series, last week I gave you 20 basic blogging tips and today's post is about blog design, stay tuned for the last part next week on promotion. It can be a little daunting when you first set up you blog to decide on a look, especially if you've been reading blogs for a while.

1.Look at other blogs/websites;
This is a good place to start, go to your favourite sites, bookmark or make a pin board of the ones you feel work the best. Judge them on functionality and aesthetics, look at things like colour, layout, and what makes them unique. Finding what appeals to you is the first step in developing your own style. After all this is going to be your blog so you want it to represent you. You also need to figure out what your blog is for, is it crafts, technical, personal, or foodie? Knowing who your audience will be will help you direct the look of the site. The style needs to be appropriate to the topic; a technical one needs to be slick and professional, a craft blog should look textural and personal.

2.Keep your look Consistent:
If you are trying to brand yourself across multiple flat forms like facebook, etsy, blogspot make sure your aesthetic is the same for all your pages. People are visual creatures, and most readers will remember images more than a name. I read so many different blogs that I remember the banner and look of the site far more than the name. If you have your logo designed already make sure it's integral to the colour theme to your site.
In the past year I went through two big design overhauls on this site, to read about them go here and here.

3. Choosing a Template:
Since I'm working on blogspot that will be the focus of this discussion, but the ideas will still hold true for other platforms. Before you do anything you should choose your template. It's in your dashboard under 'template'. There will be an option to choose template, these are basic outlines, the colours and themes can be altered afterwards, so don't be put off by the palette. What you will be looking for is the way the tabs are laid out, are the corners rounded, are there floating transparent boxes? For this blog I used the second option on Picture Window.

4.Get Editing;
Now you can start getting rid of the ugly blogger preferences. Go down to 'backgrounds' and click the picture, this gives you the options to choose one of their images or to upload one of your own. It's nicer to get one of your own as it will make your site far more individual, I generated this polka dot one in Photoshop. You can also choose from endless free ones online like Shabby Blogs or Simply Fabulous (follow the sites instructions if it needs to be installed as a widget). After that go to 'adjust widths', this decides the proportions of your main window and your sidebar. I prefer a wide window as it looks less cluttered, but it's totally up to you. This is also related to 'layout' below, you need to decide if you want a three column or two column layout. Be careful not to have your site too fussy, this is why I go for a right aligned single sidebar, so that there are some gadgets but they don't over power my content. Work through the advanced section step by step picking your font's and colours, try to keep your palette consistent with your logo and background. click apply to blog to save all your changes.

5. Making your Banner;
Your banner should represent the ethos and content of your blog. Look at it like your etsy banner, or facebook cover page. People landing on your site will decide in a couple of seconds if they are going to stay, so try to make an impression. Depending on how wide you have set your width will have determined the size of your banner,to get the pixel size just go back into 'adjust width' in templates and note down the figure. Be careful not to make it too tall, people should still be able to see the top part of your first post before scrolling down. If you are handy with Photoshop spend some time playing around with some designs. I found a great site last week that is giving away free Photoshop templates designed to be Facebook cover images, but these would work perfectly . Alternatively you can use Picasa, Pixlr, or Picnik to edit a photo you have and add some text. I found these pretty free banners that you can add your own text to. Musings of a house wife has a great step by step guide, and for some cool fonts head over to Dafont. If you reach a dead end and aren't happy with what you have done you can pay someone to do it, there are loads of very reasonably priced designers on Etsy, here is one lovely one. When you have your image finished and saved as a jpg go to 'layout', near the top you will see 'header', click this and it will open a window. Click the option for instead of title and description and also tick the box shrink to fit, then save.

6.The Importance of Pages:
Pages are the tabs at the top used for things like 'about me' and 'contact'. It's good to keep all this very important information in an obvious place that is easy to find. It also helps to clear out some unnecessary info from your sidebar. Pages are how people will navigate through your side, so if you have a cookery blog it might be an idea to have an index of recipes here to make navigation easier, same being true for craft tutorials. Try to limit it to about /76 pages so that you can keep them in just one line. If it goes over this go back into template editor and alter the font size of your tabs/pages. Pages come under posts in your dashboard, this is where you can add new pages, either as text or direct links to other websites(be careful with this second option though as you don't want to send traffic away from your site). I only recently discovered that you can publish pages that are not visible on your tabs this is a great way to have information on your blog that you want to link to, but don't want to be visible initially.

7.Make Buttons;
Design some buttons to divide up the space in your sidebar, and to add to the consistent look of your site. I really don't like the appearance of Twitter and Facebook plugins so instead I designed my own buttons in Photoshop and loaded them as a picture gadget. Go to 'layout', 'add gadget', look for the picture option, then add your image making sure to add your Facebook link. I made similar buttons to break up the rest of the space using a links, categories, and Youtube button. Here is a good tutorial on designing your own.

8.Your URL:
Changing your URL isn't essential but I felt it was a very important step to get rid of the .blogspot in my address. This can now be done very easily on blogger and it only cost €10 a year, and don't worry you won't lose all your old fans and followers the traffic is redirected. Go to settings and basic, under blog address their should be add a custom domain. It's been a while since I did mine so I can't really remember, but  I do know it brings you through step by step.

9.Add a Favicon:
This is only a little touch but I feel like it takes you another step to being more professional and not just another Blogspot blog. A favicon is the tiny image that appears at the very top tab above the website address bar, Facebook have their 'F' and Blogger their orange 'B'. Go to layout and above header on the left you will see the favicon loading option. Chose something very simple as this is going to be tiny, I picked my sun and cloud logo.

10.Gadgets;
I know I've talked lots about cluttering up the sidebar, but you still need to have some stuff in their, you just need to decide what is important to you, and what is your order of preference. A search tool needs to be very near the top, it's the default place that people go if they are looking for something. If you are an Etsy seller it's important to have an Etsy Mini so people can see what you make at a glance, at the end of the day that's a large part of why you are blogging. It's also important to have an archive, it saves people trolling through 'older posts' options, and also gives a gauge of how regularly you post. Again these are all decisions you will have to make yourself, but don't worry if you are not happy with them you can just get rid of them later.

I hope these tips helped, if you have any more tips please add them in the comments section, I don't claim to know it all, so I'm sure I've missed loads!

Helpful Advanced Links:
Making an image based nav bar on blogger
How to make seamless wallpaper
Building a better blog

Blogging Part One: 20 Basic Tips

This post was originally posted by Ruth Crean on her blog Nice Day Designs, and was republished here to help all the members with their blogs.

This will be a 3 part series dealing with basics of blogging, design, and promotion. Today I'll be doing the basics, I wrote an article last year on this for Etsy Ireland  ,some of the info is out of date because of the changes made this year to blogger, but there are still some helpful tips for total beginners. The following post will be published weekly each Monday, so stay tuned!

Firstly you have to decide if blogging for you, lots of crafts people feel that they have to have one because everyone else does, or that it's hurting their business not to have a blog. Now that we have things like Facebook and Twitter there is really no need to start blogging if it would feel like a chore. It's just as easy to share your new creations on FB/Twitter, and there is not as much pressure to write. So if you like writing, would enjoy getting involved in the community of bloggers, and don't mind putting in lots of work for free then you have found your calling as a blogger. I've been blogging for nearly 5 years now, and I started it because I missed writing. In my day to day life there is no reason for me to write, and between the years of finishing college and starting Nice Day Designs the only things I composed were emails. I don't claim to be a great writer, but it's a hobby that makes me happy, so starting my own blog seemed like a perfect forum for my ramblings.

So now you need to choose who to go with. Most web designers and bloggers will say Wordpress , as it has more potential down the line to make it feel more like a website rather than a blog. I went through a phase of being very frustrated with Blogger, but I've stuck with it over the years. With all the developments they have made in the past 6 months it's an incredibly easy to use site, and might be preferable to beginners. I've tried Wordpress and I wasn't really a fan. but that's probably because I'm so used to Blogger. There is a handy table here to show you the comparison between the two to help you decide. Most established blogs seem to switch over at some point to Wordpress, and to be honest I'm still toying with the idea, but it can be expensive to hire someone to do it. I just found this ebook that came highly recommended to help guide you through the switch over process if it looks like your blog turns from a hobby to a more committed thing.

Tips:
1. Think about your content, but don't stress over it. When starting your blog think about what you are trying to say overall and who your readers might be. This will help you come up with new posts when you are having an off day. Example this is a craft blog and I wanted to keep my own personal voice. Which means I have a mostly female readership, which in turn will be interested in things like fashion and handsome men! Hence the addition of things like my 'What I'm Wearing' series and 'Hotty but Notty'. Content is key, you will not keep readers if they feel you are writing it as a chore to help promote your business. I've seen an endless raft of blogs like this and I never go back to them.

2. Post regularly and consistently. If you are a once a week blogger then choose a particular day. Don't have 10 posts in 5 days and then nothing for a month.

3. Choosing themed days might help you with get over any writers block. We used this to great effect on the Etsy Ireland Team blog, there was how-to tuesday, and fab 5 friday. You don't need to catagorise your whole week but it's handy to have an old reliable, and it's also nice for readers too as they know what to expect. I'm a particular fan of mags Pretty Boy/Girl Friday.

4. Link as much as you can when you are talking about something. People who read blogs want information. If you are writing about crafts link to your shop, where you got your supplies, and what craft books you are reading. This is done by highlighting the word in question and clicking the link option.

4. When linking always have the option 'open this link in a new window', that means that you are not sending your reader away from your site. It's very easy for a reader to get distracted in that new site and not go back to yours, whereas if they still have your site open in a window they will most likely go back to it.

5. Refer back to old articles on your blog when you are writing, like above I mentioned yesterday's post and also the article I wrote for Etsy Ireland. This will get people interested in your back catalogue.

6. Another handy tool for this is Link Within, that's the little pictures you see at the end of each blog post show you older and related posts. As a blog reader find these really helpful and have often spent a half hour on someone's site reading their older posts. It's really easy to install with their step by step guide.

7. Please turn off the Captcha if you are on blogger! Loads of people hate them and it puts them off commenting. If you are concerned about security then moderate your comments, or what I do is moderate on comments older than 14 days. I have had spam bots post tonnes of comments, but after I made the older posts moderation I haven't had any trouble.

8. Scheduling your posts is a great way to get posts written for the week when you have spare time. Monday is usually my blogging day and i space them out over the week.

9.Interact with other blogs, when you read an interesting article, don't be silent, leave a comment. The blogger will appreciate it and other readers will click your link and go to your blog. Try to do this a much as possible.

10. Respond to comments left on your blog. I don't respond to every single one, but when a few have build up I leave one comment responding to a few people at once. If you notice a new commenter visit their site and leave a comment on their blog about something they have written, it's only polite.

11.Give credit. If you are not using your own photos, or if you found a great crafting tutorial make sure to link to the original site, otherwise you are stealing the image/how-to. Most bloggers don't mind if you link to their work without asking permission first as it will drive traffic to their site. Again it's about being polite.

12. Please don't have music on your blog, or if you really want it let it be optional. A lot of people read blogs in the office(when they meant to be working) so the last thing they want is an announcement to other satff that they are skiving off. Even though I work from home I find it annoying and distracting, most of the time I click out of the site.

13. Share your skills. Lots of my favourite blogs are informative by either doing craft how-to's, marketing tips or cookery suggestions. If you have a hidden skill people want to know about it. Do you have an amazing recipe for chili, or a genius list of uses for vinegar? Let the world know about it by writing a how-to/guide.Be careful not to spill all your business secrets though, if you teach people how to make all the products that you sell they might not buy from you. Lupin Handsmade balances this line very well.

14. Don't obsess over you visitors numbers, it can take a long time to get established. It's only in the past year that I'm getting a decent amount of hits per day, and even at that they are fairly small compared to other craft site. Remember to be patient, but also remember to enjoy it and not stress over the figures. In later articles I'll give tips on driving traffic9although I'm no expert!)

15. Use lots of photos, number one they serve to break up the text, at heart we are all children who love picture books. I like to upload my pictures as extra large and centred, this avoids tricky formatting trying to integrate them into the text.

16. Link your images where possible, most blog readers expect this(I know I do). For example when I doing an etsy finds post I link the image to the item(by highlighting the photo and clicking link) I also type in a description and price underneath, and I also link this. I tried using the add caption option and linking this but that means that when you click the image you get an error notice. I prefer to put in the extra effort and link both separately.

17. I prefer having a long list of posts rather than having to click older posts repeatedly. It's totally your preference, but I get get bored if the whole rage has to reload every time I want to read an older article. I limit mine to 15 posts.

18. Intersperse weightier more time consuming posts, like this one, with lighter quick posts like my beardy post last week. Otherwise you will be a slave to your computer and not have a life.

19. Mix things up, don't just blog about one thing. If i just blogged about the crafts that I make I would bore myself and my readers to tears. I have other interests so I share them here, it gives a more personal and fuller perspective about who i am. You never know what will appeal to readers, my most popular post of all time is how hot Dave Grohl is.

20. Don't over share. I'm all for letting people in and showing my vulnerable side, but I still treat this site as a face for my business. I don't talk about my sex life, or bitch about people I have issue with. Your blog, especially  business blog, is about putting your best foot forward.

Most importantly have fun!

Stay tuned next week for part two on the importance of design.

Useful Links:
Blogging Your Passion 
Get a more professional looking blog.
The Backlight-loads of blogging tips
Blogging Myths
50 tips to battle writers block
The Art of the Article

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Crafty News Desk

Greetings from the Crafty News Desk + UPDATES


This week I am sending out a Challenge to all of you Etsy Crafters in Ireland  - What's happening where you live?
Over the next 4 weeks I will be highlighting one of our 4 Irish Provinces and listing any events coming up.  This can include
- markets
- shows that include some of our Etsy clann
- exhibitions
- courses
- blog giveaways etc. etc. etc

Let all of our Etsy family know whats coming up in the area and keep our followers up to date with where they can find you or "like" you....
Also if any of our followers would like to share some information with the Irish Etsy clann feel free to contact me with your details.
So the posting dates are:
Connaught on Monday 28 February
Leinster on Monday 7 March (incl Dublin)
Munster on Monday 14 March
Ulster on Monday 21 March
so get your thinking caps on, ask around your area and get in touch.  You can contact me through my shop at this link -----  CONTACT MO and get the details in by lunchtime on the day before.

Some news items for you

• 24 Hour Print Pop Up Project, Limerick 26 - 27 February Limerick
• ‘Make a Botanic Print’ Workshop at Airfield, Dublin, 10 March airfield
• The Design Basket is a new gift website that will be launching in approximately 6 weeks showcasing the products of Irish designers & crafts people.   Free to set up - 25% commission on sales.  If you are interested in joining or would like some further information, please contact Sarah Jane Lynch on 086 826 4612. Alternatively, please send an email to sarahjane1980@gmail.com
• news in from Angela from wheretheresawool  of  the Dublin Alternative Wedding Event at the Guinness Storehouse this Sunday 27th February.  She will be there with her hand made crochet wedding favours.  As there may still be stalls available you can contact Linda McAllorum of One of a Kind Weddings on 087 295 1578.

That's about it for now
So get your thinking caps on and get in touch soon.
Cheers
Mo