Showing posts with label Balanced. Show all posts
Showing posts with label Balanced. Show all posts

Tuesday, 7 February 2012

Packaging Orders - Some Useful Tips

Hello
I would like to thank the lovely Ruth from Nice Day Designs for allowing me to republish some of her articles/tutorials - they are full of useful information and advice
Enjoy!

Packaging Orders






As much as possible I try to make systems for all of my work so that things run smoother. I'm not naturally inclined towards being organised so I've spent years training myself to do this to try to make running a business less stressful. When I first started selling on Etsy getting orders was both very exciting and hugely time consuming. The first few orders I got, I had to walk down town to buy packaging, then spend ages rooting out the Sellotape. Thankfully things have changed, now I have what I like to call my 'postal station', which has:
Pens
Markers
Envelopes of multiple sizes
Thank you notes (see my how-to here)
Business Flyer
Return Address labels
Wide Tape that never leaves this basket so I always know where it is.
Craft freebie magnets(see here)
Bubble wrap
Velvet gift bags
Zip lock bags








Having all these things easily to hand makes life so much easier, especially when I get a few orders in the same day. Also I've kept the colour scheme consistent with my logo, the blue is carried through from the flyer, thank you note, the sticker on the envelope with my logo, the logo on the promo magnet and even the blue in the return address labels. This is to reinforce my brand and also to give a slick professional appearance. I make sure to keep these extra touches to a minimum though so that it doesn't hike up my costs. I've bought lots of stuff on Etsy over the years and it really makes a difference, the shopping experience becomes even more special. Bonzie and Magpie and Button are two people who pop into my mind who went the extra step and really personalised their packaging. If this is a selling point in your pieces it wouldn't be a bad idea to put a photo of your wrapping/parceling in your last listing image like Balanced does. 


Thanks again to Ruth for allowing us to re-use her article - very informative!
If anyone else would like to share their knowledge, experience or advice with us please contact me through my Etsy Shop Cari Design.
Thanks
Caroline

Friday, 7 October 2011

Thursday, 24 February 2011

How to Get Featured in Treasuries

Lately, there's been a fantastic buzz about treasuries in the team. They're a great (free) way to promote each other, especially if shared on Twitter, Facebook and blogs. Featuring in a well thought-out collection can get you on the front page of Etsy, which leads to hundreds of views and therefore, potential sales. Anne-Marie of Handmade by Amo'r here, pondering what you can do to increase your chances of getting into treasuries more often. I sought some insight from a few experienced curators.

Creating a treasury is an art form in itself. I asked Fiore of Fiore Jewellery what she looks for when choosing items for her stunning collections. 'When curating a treasury I usually start with a colour, a colour combination or a theme.' she says.
' I then look for sharp photos that fit the theme, with plain, uncluttered background - white often works very well. I often look for photos with an interesting angle, or a closeup.'

I agree whole heartedly, sharp, uncluttered photos do have a better chance. Having said that, occasionally I'm surprised (and embarassed) to see my worst, darkest and dullest photos getting into treasuries. I suspect that sometimes a few um, let's say 'atmospheric' rather than 'dull', photos get chosen to contrast with sharper, brighter pics and make them stand out. My photo is in it for the wrong reasons but 'who cares?' I cry 'I'm in it!'

That's all very well, but the offending items remain, unsold, in my shop so it's time to reshoot a few. If you need help with the all-important photos, this post by Ruth of Nicedaydesigns may be of use.


Margo of Lilabelle Design is another prolific treasury curator. 'I enjoy creating treasuries but also browsing through them. The ones with a theme/story always catch my eye. A theme can be built up with items from one category e.g birds, love, spring weddings or by using color.Check out The Painted Rabbit blog where "Treasuries take individual items and turn them into beautiful, moving, and even emotional collages. " I was delighted to have my "Enchanted Feeling" treasury featured here.'

'Hand in hand with theme comes trends. What is currently in vogue? Ideas can come from anywhere; bus stop posters, magazines, things people say. I recently did one with ballet as theme and the film, Black Swan" was the trend, see "Raising the barre" .'

To keep ahead of trends, Etsy's Merchandising Desk is the place to go. I usually try to list a few seasonal pieces or 'hot trend' items each month. However, tweaking how you present and describe items already sitting in your shop can be just as effective.

Once you have your 'hot' items, tagging well will help you get found, not only by buyers but by treasury curators on the hunt for suitable items. Use all 14 tags and include terms to describe the item, the colours and when appropriate, to tie in with current trends and themes.

Using your team tag 'craftyirelandteam' on all your items increases the chances of you getting into a team treasury.

I've noticed that since I finally started making treasuries a few months ago, I get featured in them more and more. So it seems a big key to getting into treasuries, is to make treasuries.
Rachel of Balanced curates a staggering number of gorgeous treasuries every month. She also gets featured regularly and is no stranger to that holy grail, the front page. 'I believe I've had the best luck with reciprocal treasuries.' she comments. 'Sometimes I like to make one, specifically as a show of gratitude, by including all the shops who have featured me recently.

I've also recently joined a treasury team, so we are always promoting each other as well as other favorites. I highly recommend joining a treasury team (or any team, and do use your team tag!) if you enjoy making them. The more you make, the more shops you feature, the better your chances of you being featured in turn.'
This goodwill is probably true of all networking within the site. Etsy is a community. Getting involved by participating on the discussion forums, making or commenting on treasuries, or whichever way you choose, can come back to you threefold. I find there's a lot of kindness on the site and within the Crafty Ireland Team, where crafters are always willing to help each other out and repay the complement.

Thursday, 25 November 2010

Craft, Etsy and Life, a Juggling Act

LIFE BALANCE is a big buzz word these days. It’s that happy medium where work, rest and play don’t need to compete for our time. No matter which of these categories you place crafting, juggling it all can often be a struggle. Having suffered a serious illness a few years ago, I am very aware of how easily we can take on too much and get the balance spectacularly wrong with dire consequences.

I asked for volunteers to share your stories on how you fit in your Etsy business with other commitments. Four members of the Crafty Ireland Team with very different circumstances stepped up with helpful tips and advice for keeping on top of things and avoiding burn out.
Fi of Patchworkdelights makes lovely mobile phone covers, cafetiere cosies, baby quilts, pin cushions, jewelry rolls and make-up pouches. She juggles her craft with a full time job and her family. ‘I’d love to do it full time, but it really was a hobby that seems to be growing arms and legs!!’

‘I craft pretty much every day but have to fit it in after work and family life. The kids get bothered sometimes but I try to be fair to them and myself. I try to do it when the boys are in bed. At weekends I sit at my sewing machine if they are watching cartoons, but not until we've done scouts and swimming etc.’

‘I plan in my head, write down in my book what I want to do next, and most importantly, try to only do one thing at a time’ she says. ‘If you are not in the mood, just leave it. I nearly wrecked a quilt because I just wouldn't listen to my body and mind which was saying "not in the mood" but hey I had to find out the hard way!’

Brigitte of Purls of Colour hand knits unique and colourful accessories, made from natural fibre.
‘I'm trying to make some kind of living from it’ she explains, ‘ I also work part-time as a freelance web editor (when I get work) and am looking for other work.’ I’m also very interested in politics and try to keep up with what’s happening.’ Brigitte also puts in a lot of time as Blog Editor for the team.

‘ Job seeking is nearly a day job, so that’s a big 'pull' away from crafting. The lack of money can cause a major drain on my energies. Until I have more money, I feel I can't run the business properly. Handknits take a long time to make, and if there is no success (sales, interest, Etsy Finds), it gets rather frustrating‘ she says.

However, Brigitte is very resilient . ‘I always bounce back. Maybe it comes from my Dad, who was a great believer in ‘'there is a solution for everything'’. I also read motivational books ! To keep focused, set priorities and stick to them...though I'm not a natural at this - I get distracted too easily (see photo of various projects running at the same time). It’s important to keep an eye on the end goal. Don't lose sight of what you really want to do. Don’t multi-task; focus on what you are doing at the time.’
It looks like her hard work is beginning to pay off. ‘I had a successful Souk - well, other traders might not think of selling two items as successful, but I was thrilled. I sold an austerity neckwarmer and a capelet. The latter was bought by some lovely tourists and is going to America!’
Rachel of Balanced creates and sells unique beaded jewellery and home decor full time. ‘I'm very lucky I guess. I only have a husband, a cat and my business to take care of. But, my business does take up 90% of my time. I'm working to balance that out a little more. ‘she says. Rach also contributes to this blog, bringing us the weekly treasury report, no light task, I might add.

‘The most important thing for me is just to remember to take a break. Things pile up very quickly, and if you don't take a break, you risk burning out. And I mean a real break! No computer, no phone.’
To keep on top of it all she makes lots of lists and has plenty of organising materials, like compartmental boxes, dividers, jars, anything you can store things in. ‘Any old box or container will do for me. ‘ she says ‘and I label EVERYTHING. ‘
Ann of Torann (AMG Arts) crafts original collages, guest books, and cards. ‘I take orders for making wedding cards and other cards full time as well as making Wedding Guest books. I try to squeeze in Craft Fairs when I can. I’m studying full time for a degree in Textile Design at N.C.A.D. I have a home and husband, a large garden to keep weed free and three dogs and a cat that need to be fussed over.’

‘I rarely have a spare moment, If I manage to watch a programme it’s because I’m working away whilst watching it. I read my book on the bus to Dublin in the morning and evening and that’s my time out. ‘

Time management is crucial. ‘I plan in my head on the bus what I need to do first, i.e. the most important things out of the way and done first.’ she says. ‘I take shorter lunch breaks at college to get online work done so I don’t sit at the computer when I get home and can spend less time online at the weekends. In the evening I try and keep on top of my college work so I can get the invites and guest books taped up at the weekends. However, I can be up all hours on a Saturday night. Friday evening is my evening to throw the washing machine on and Saturday morning is a quick run around the house otherwise it gets too messy. ‘‘I cut back on craft fairs during the college months to just one during the mid term breaks’

‘Reading my book on the bus or before going to sleep helps me switch off. Playing a DVD on the background in the art room when working away helps keep track of the time and helps me forget the pressure I’m under. It also helps that the other half does a bit more around the house!

As for myself, I juggle my craft and Etsy shop with an almost-full-time job (30 hrs/w) and contribute regularly to the blog. I sell at a market about once a month. I would do well to follow the sound advice above. I can get very tired and headachy. So I force myself to get up and out for a walk to clear the fog and boost my energy. Any kind of exercise is good for this.
It’s important to know when you’re trying to do too much and to learn to say ‘no’ to whatever you can and ought to ditch. I am learning to value my own time and energy and to choose carefully when to go all out for something and when to pull back. When you are passionate about things, saying ‘no’ to your stubborn self can be the hardest!

Wednesday, 6 October 2010

Team Treasuries this week!

Hey there, folks!
We've got 3 beautiful treasuries for you all this week. Created and full of lovely items from the Crafty Ireland Team! Check them out!


First up, The Blues by Darerca


Next, colourful by me, balanced


and finally, Golden Moments in Ireland by lilabelledesign

Please do click, comment and share these around! Let everyone know what talent we have here!
And keep them coming!

Till next time,
Rach
(balanced)

Wednesday, 29 September 2010

Team Treasuries! Autumn in the Air

We have a running theme here! Autumn is being embraced with our treasury makers this week. I love Autumn, it's my favourite time of year. Have the leaves started changing where you are? Ours are still Green, but I'm anxious for the lovely colours of Fall.

First up, Irish Autumn by Jesse of homespunireland



Next we have, When Autumn meets Winter by Darerca



and lastly, one of mine, Autumn in Ireland...


As usual, please click, comment, share these lovely collections around! And if you are featured in one, congratulations!

Keep 'em coming!
:) Rach
(balanced)

Wednesday, 15 September 2010

Team Treasuries!

Ah, Wednesday, my second favourite day of the week! The weekend is near. Hope your weeks are going well so far.
We've got 3 new team treasuries for you all to browse through. Hope you enjoy these wonderful offerings from the Etsy Ireland Team.

First up...love weighs more than gold in pretty Autumn shades.



Next we have Amber and Slate from the lovely Beth of magpieandbutton.



and finally Lady in White, a lovely white, feminine collection.

Please do follow the links, click, comment, share with your friends. :)

And keep 'em coming!

Rach
(balanced)

Wednesday, 8 September 2010

Team Treasuries! Halloween is coming!

We've got 4 treasuries for you all this week! Way to go, guys!

First up, some spooky inspiration from Fiona of patchworkdelights...

Hallowe'en




Next, another Halloween inspired collection I did myself...

bat, cats and fairies




and wouldn't Little Red Riding Hood make a great costume? From Ruth of nicedaydesigns...

Little Red Riding Hood Went Shopping




Maybe I'll dress up like a leprechaun this year? If so, I'll need to follow the... Rainbow
From Kimdot

Go show them some love! Click, comment, share with your friends!

Happy sales,
Rach
(balanced)

Wednesday, 1 September 2010

Team Treasuries!

Happy Wednesday folks!

Today we have 3 new team treasuries for you!
First up, this beautiful Autumn inspired collection from ooakie titled...
Autumn


Next up, this beautiful mix from patchworkdelights titled...
Orange and Gold with a dash of Blue

and last, but not least, this Alice in Wonderland (by way of Ireland ;) themed treasury I did meself.

I hope you will click, comment and share these treasuries! Beautiful things on offer here from the very talented Etsy Ireland Team.

Keep 'em coming!
Rach
(balanced)

Wednesday, 18 August 2010

Team Treasuries

We've got 2 Team Treasuries this week again. Everyone must be very busy making sales! ;)


First up...
Just Fallen curated by me


Next...
Now that the summer is gone... curated by Fi of patchworkdelights




Fi had a great idea to offer a tutorial on how to take screenshots. I'm not sure how to go about that as it depends on what you're using.
- For instance I use this Screen Capture Elite which is an add-on for Firefox. Or I just cmd+shift+4 (on a Mac) .
- If you are using windows, you might try this.
- This how-to page might also be helpful.

You can of course just send me your links and I'll be happy to take one for you. But, if you're inclined to take one yourself I hope these links above are helpful.

Wednesday, 11 August 2010

Team Treasuries!

Hello team! Happy Wednesday!

We've got 2 lovely treasuries for you all this week!

First up this dark and beautiful collection titled "the darkest hour is just before dawn" from Carrie of cherryblossomtattoo

and next, one from myself called "Ode to Autumn"





- If you have time to visit and click, click, click and comment that would be great!

- If you are new to treasuries and seeking some helpful hints, please see this post.

Have a great rest of the week you guys! and happy sales!

Wednesday, 4 August 2010

Team Treasuries

Hello team! I hope you all had a nice bank holiday weekend!
I myself am always a little discombobulated after a long weekend. I keep thinking it's a day later than it actually is. And this year is already going by too fast, no need to jump ahead!

Anyhoo, here are your team treasuries this week! :p

From Little Blue Cottage we have Irish Baby !




and another one from myself titled Light as a Feather!


As always, 16 clicks, comments and sharing of these treasuries is much appreciated! Thanks in advance!

I hope you all have a great rest of the week!
Till next time,
Rach
(balanced)

Wednesday, 28 July 2010

Team Treasuries! and a new Search option!

Hello team!

First up we have Cloudy Day Dreams of Ireland from Ruth of NiceDaySupplies



Next, one I made myself this afternoon, Light and Warm.




And for some exciting news, Friday last week Etsy released it's new Treasury Search function!

This is proving extremely helpful in locating all of our team treasuries. Simply enter the search term, tags:craftyirelandteam
Like so:

* click on image to enlarge

( you can also just type - or c/p - this url into your address bar http://www.etsy.com/treasury/tags/craftyirelandteam )

You can also search your username to quickly find all the treasuries that you are included in! Try it out, it's fun!

Lastly, remember to send me your treasuries so that I can post them here and share them with the team. I post every Wednesday. Also, if possible, try to send me current treasuries as Etsy seems to only post ones to the Front Page that were made within the last few days.

You can send them to me via convo on Etsy or email them to Rach@balancedcrafts.com

Now off ya go! Click, comment, spread the word!

Happy Wednesday Team! :)